Mcdonalds Organizational Analysis Research Paper

Mcdonalds Organizational Analysis - Research Paper object lessonMcDonald Company was created in 1937by Richard and Maurice McDonald, at a tiny drive-in restaurant east of Pasadena, California (Tassiopoulos, 2008). Its a multinational ships company with head offices in 52 countries. Its first franchise was in 1954 by a man known as Roy Kroc, who was given an exclusive deal to franchise McDonald in America. at that place argon over 11,000 restaurants in over 60 countries serving 22million customers. McDonald Company has expanded that it is not solitary(prenominal) a hamburger company, but it has similarly become a real estate company (Tassiopoulos, 2008). Since 1954 McDonald has gained 22427 franchised units.McDonalds elaborateness outside the United States began in 1967, and by the early 1990s, it had 3,600 operations in 58 countries. The company began with French fries, hamburgers, cheeseburgers, and soft drinks. Over the years, the company has also introduced other products, w ith some being successful in the foodstuff and others lacking customer commendation. Among the successful products are the Fish sandwich, ready to eat salads, Chicken McNuggets, McFlurry desserts, and McMuffin, while those that lacked approval include the pasta, pizza, fajitas, fried chicken, McLean terrific sandwich, and the Deluxe and Arch Deluxe burgers (Julian, 2006).Technology has always been at the focal bespeak of the McDonalds company making it top among competitors, and giving it the ability to always provide quality products. The company has also been very vulturine in engaging in promotional activities.... Over the years, the company has also introduced other products, with some being successful in the market and others lacking customer approval. Among the successful products are the Fish sandwich, ready to eat salads, Chicken McNuggets, McFlurry desserts, and McMuffin, while those that lacked approval include the pasta, pizza, fajitas, fried chicken, McLean Deluxe s andwich, and the Deluxe and Arch Deluxe burgers (Julian, 2006). Technology has always been at the focal point of the McDonalds company making it top among competitors, and giving it the ability to always provide quality products. The company has also been very aggressive in engaging in promotional activities aimed at marketing the products and expanding the market share(Julian, 2006). The company has maintained frank values since its establishment, especially in protecting the environment. Julian points out that one notable effort neglige hamburgers in paper instead of plastic resulted in a 90 percent decrease in waste (2006, p. 645). The innovation in the workforce of McDonalds has been a great base to gaining and maintaining a long and diverse customer base. People with disabilities, as well as those of all races and ethnicities are represented in the company. Equal representation of both genders has also been key in the company through a invention that it launched centuries ago known as the diversity strategy. Career development workshops mainly focusing on women, and diversity training has always been offered ever since the introduction of the strategy. According to Pride, Hughes, and Kapoor, McDonalds encourages the hiring and training of employees with diverse ethnic backgrounds. Hiring a diverse mix of employees helps