Media In The Uk Influence On British Society Media Essay

Media In The Uk Influence On British Society Media EssayCurrently, the state in Britain spend nearly 30 percent of their waking life in the media and conferences activities (BBC,2010). The figures from Ofcom shows Britons expend sevensome hours per daytime on surfing the profit, watching TV and exploitation their expeditious ph cardinals(BBC,2010). Media involve any communication institutions,and in Britain it generally include soft touch media and broadcasting (Oakland,2006). Media have enamourd British conjunction in a variation of government agencys. Oakland claimed that nearly 70% percent of British people gain periodical news from television,one fifth from newspapers and nearly 10% from radio. Kasier (2002) cited by Mackeogh (2004) that a investigating of fifteen to seventeen year olds showed that 72% teenagers felt young people can be influenced somewhat or a lot, though unaccompanied one fourth thought it influenced young peoples behaviour. This paper will firs t off analyze changing role of media in Britain, then illustrate how media influence British society. Finally, it will generate several recommendations for this situation.Outline the structure with mark and supporting ideas (with referenced support)HistoryThe British press began in the 1620s and phylogenesis in the nineteenth century(Majesty,1976).Broadcasting began in the 1920s and became sturdy until mid-1980s.BBC was created in 1955 and ITA began in 1954 (Oakland,2006).Internet began in the 1990s ,and it developed rapidly since mid-1990s (BBC,2010).The authentic situationIndividual pass averagely 538 minutes per day on using all kinds of media(BBC,2010).The time Britons spend on print media are a lot less than past. Currently, people spend only 31 minutes per day on print media (BBC,2010).TV has become the most significant in the mass media, and the most convinent way for the universal to get the news, as soundly as the information around the world,public spend almost 3.8 hours watching TV per day(BBC,2010).Internet play an important role in incumbent life. Internet has been used by people for everyday,and people spend nearly one third of their waking time on Internet (BBC,2010).The influenceof media on British societyNegativeOver-commercialization(Oakland,2006).Media involves some violence, it have some banish influences on young people(Sefton-Green,1993).PositiveMedia play an important part of the British economy,people spent more than 10 billion pounds for media activities in 1988(Veljanovski, 1990 ).Media help people culative their citizenship. As a propaganda tool, media promotes citizenship and moral consciousness of the public by using public service advertisementBBC,2010.The media press ahead with socialist democracy. Burton, G (2005, p.20) set off that western government clearly know the value of media coverage in swaying public opinion. The broadcasting media play an role as an mirror to financial support the diversity of opinion and a ct as a national communication platform. (Curran, J. and Seaton, J. 2003 p.234)Government control the individuals opinion by mass media(Curran,1938).Media involves the culture of varied countries, promotes golblaziation (Hiebert,1987).RecommendationReduce the content of unhealth (sex and violence)Magazines for young girls and women should not include dissever of information about sex(Stokes,1999).A example of boys own story(Sefton-Green,1993).report more positive aspects.Reduce business investment, re-define the direction of media guide.Media should be a transparent, open, popular and should not be controlled by government.ConclusionThere has existed several negative affects of media on British society, however, media changed British life style and their thinking way in a variety of aspects.Chosen academic referencesBBC(2010) Ofcom report highlights multi-tasking media users. Accessed from www.bbc.uk.com.Burton, G. (2005). Media and society critical perspectives. Berkshire Open U niversity Press.Crisell,A.(1999) BroadcastingTelevision and Radio. In Stokes, J. and Reading, A. The media in Britain current debates and developments. pp.61-74.Curran, J.(1987). Impact Influence. New YorkMethuenco.Hiebert, R. (1988) Impact of mass media.New York Longman.Majesty, H.(1976)The British press.EnglandUnwin Brothers Limited.Oakland, J.(2006) British acculturation New York Routledge.Sefton-Green,J.(1993) Untidy, depressing and violenta boys own story.In Buckingham, D. Reading audiences.pp.89-116. roueJ.(1999). Use it or lose itsex,sexuality,and sexual health in magazines for girls.In Stokes, J. and Reading, A. The media in Britain current debates and developments. pp.209-217.Veljanovski,C.(1990). The media in Britain today. London News International.