Sunday, February 9, 2014

Marketing concept and Marketing & Communications: 7-Eleven and Coca-Cola

1.0 IntroductionIn the range of market, there are numerous theories and models. Each of them has similarities because of organism part of the same field. The merchandising pattern and merchandise conversation theory are both focal points in the market which reach far-reaching influence for a company or presidency. Inevitably, it is on the loose(p) to be conf utilise amid the marketing image and the marketing communications in such a wide stretch of marketing and it is important to clearly understand the different between them. In fact, although the concepts of the marketing and marketing communications are different, they are sex act to each other closely. The essay testament evaluate the stone pit subject which is clearly go under the marketing concept and marketing communications by analyzing two companies (7-Eleven and Coca-Cola) which have successfully used these concepts into their business and the recommendations will be outlined at the end. 2.0 The marketin g ConceptIn all(prenominal) market or industry, the universal objective of every organization is to pay the client foretell for and it is said that a satisfied customer is regarded as a constant opening of profit for an organization. There are numerous definitions of the marketing concept and most of them are focused on meeting the customer needs. It can be clear still deeply by following theories form different researchers. agree to Malcolm (2002), the marketing concept is referred to customer orientation which implies that all the activities of an organization are goaded by a desire to satisfy customer needs and the customer orientation has become the determinant of implementation of the marketing concept (Satyendra, 2004) which aimed at customer enjoyment as the pick up to satisfying organizational goals (Kotler, 1972) ascribable to a number of organizations furnish similar products and services at very competitive prices at heart the same market. all told theor ies above focus on the customer as a... ! If you emergency to get a full essay, crop it on our website: OrderCustomPaper.com

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